It is a part of SAP Business Suite to manage customer relationship.The resolution is than forwarded to the customer. If the resolution can not be provided immediately by the front – end customer representatives they raise a ticket in SAP – CRM which is addressed by a more technically equipped personnel. Typical SAP CRM WORK FLOWĪ customer may raise an issue with the vendor via any medium like Fax, email, telephone etc. SAP CRM is embedded in the business environment of the SAP Business Suite. NetWeaver provides the development and runtime environment for SAP applications and is used for the custom development and integration with other applications and systems. SAP Business Suite is based on SAP NetWeaver. SAP SRM –Supplier Relationship Management.SAP CRM – Customer Relationship Management.SAP CRM OverviewĪs a part of SAP Business Suite, SAP provides solutions which are flexible and open, and which support applications, databases, hardware platforms, & operating systems from most of the major vendors.įollowing SAP solutions are the constituents of SAP Business Suite:

It also helps to achieve ‘Single face to customer’, which means the customer get regular & actual information independent of channel through which the he or she is contacting your company. This way organization can achieve customer expectations with the types of services and products that he or she actually needs. SAP CRM can help an organization to stay connected to customers. It can implement customized business processes, integrate to other SAP and non-SAP systems, help achieve CRM strategies. SAP CRM is the CRM tool provided by SAP and is used for many a business process

What is SAP CRM Module & What is Used for? Thus, the companies require a suitable software solution to cater to its customers which is user-friendly, easily customizable, fully integrated, and can be implemented flexibly. In today’s highly competitive business environment, the focus of top companies is increasing on its most valuable assets – customers. It also helps in understanding your customers, their needs, and requirements. Customer Relationship Management is a business strategy for optimizing customer interactions. CRM stands for “Customer Relationship Management,” which is a set of methodologies and tools that helps organizations and companies manage customer relationships in an organized way.

What is sap erp system